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Rick Johnson

Dr. Rick Johnson ( is the founder of CEO Strategist LLC, an experience-based firm specializing in leadership and the creation of competitive advantage in wholesale distribution. CEO Strategist LLC works in an advisory capacity with distributor executives in board representation, executive coaching, team coaching and education and training to make the changes necessary to create or maintain competitive advantage.
You can contact them by calling 352-750-0868, or visit for more information. CEO Strategist – experts in strategic leadership in wholesale distribution. To sign up for his monthly newsletter – “The Howl,” email


Choices have consequences

Don't let emotions cloud sound business decisions.
January 16, 2014

I have been involved with numerous CEOs and presidents in a variety of capacities from being a personal executive coach to sitting on the board of directors to being a consultant on specific leadership and sales projects. In fact, I have walked in those executive shoes myself.

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Examining the 5-5-5 concept of effective leadership

Three of a kind.
December 16, 2013

Over the years I have developed a sales effectiveness program called Tier Level Selling.

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Get your ducks in a row

Strategic focus can take your company to the next level.
June 19, 2013
Most companies have little difficulty achieving tactical focus.
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Solving team dysfunction

Unity goes a long way in achieving critical objectives.
February 8, 2013
There is a lot of talk about leadership development but very little specific leadership skill training is available.
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Hiring is not easy

Have the right approach and ask the correct questions.
January 5, 2013
The first thing we need to establish before going through any job interview is the objectives of the selection process. Interviewing should not be just about filling an open position. Anytime you have an opening to hire someone, you have an opportunity to build bench strength, organizational effectiveness and introduce fresh ideas and new insights into the organization.
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Counter Sales: Defining The Role

February 1, 2008
Know what customers expect from you.
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September 11, 2007
Despite the entrepreneur’s plans to pass the company on to the next generation, the truth is that the majority of family-held businesses don’t make it past the first generation.
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The Realities of Servicing the Customer

February 1, 2007
Measure your performance to meet or exceed customers’ expectations.
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November 1, 2006
Here are five tips to improve the cohesiveness in your management team.
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BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

5/7/13 2:00 pm CST

How To Use Your Strengths To Fight The Threat Of Amazon Supply

AVAILABLE ON DEMAND A new 8,000 lb. gorilla, Amazon Supply, has taken aim at many of the customers of PHCP supply houses. Supply House Times columnist Dick Friedman, an authority on business planning and the strategic use of inventory, warehouses and technology will present strategies and tactics for you to compete with Amazon Supply.


Supply House Times

April 2014

2014 April

In the April issue of Supply House Times, there is much focus on young professionals in the distribution industry. Find out who is being recognized as this year's Young Executives for the American Supply Association and read who will be taking over Aaron & Co. when it's current owners retire. Read about Central Plumbing Specialties' recent expansion, catch up on the latest news from the distribution industry as well as the latest products!
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2014 National Plumbing & HVAC Estimator

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The information SUPPLY HOUSE TIMES uses to rank the Premier 125 is the most accurate we can gather. It is primarily based on responses to a questionnaire we send to the wholesalers in our database, supplemented with information obtained from industry reports and estimates.


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