Articles by Hank Darlington

The More You Train, The More You Gain

By Hank Darlington
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I work with a number of wholesaler and independent showrooms every year and I’m amazed (and disappointed) that very few companies have formal written training programs for their showroom personnel.
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Best Practices For Operating Great Showrooms

By Hank Darlington
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Consistency in how you run your showroom is paramount for maximum success.
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Promotions - Attract Prospects, Grow Sales

By Hank Darlington
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When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part III

By Hank Darlington
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The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part II

By Hank Darlington
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Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.
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DARLINGTON ON SHOWROOMS: …and I Thought I Knew Something About Merchandising: Part I

By Hank Darlington
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There are plenty of “theatrics” involved in creating a beautiful, well- planned and effectively laid- out showroom.

 


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DARLINGTON ON SHOWROOMS: Darlington's Top 10

By Hank Darlington
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Do these things to ensure maximum success for your showroom.
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DARLINGTON ON SHOWROOMS: A Few Great Success Stories!

By Hank Darlington
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Here are a few showroom success stories that Hank Darlington has been privileged to be a part of in his latest career.
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DARLINGTON ON SHOWROOMS: Learn To Sell Value

By Hank Darlington
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When you sell benefits, price becomes less important.
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DARLINGTON ON SHOWROOMS: Teamwork - A Key To Showroom Success

By Hank Darlington
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High-performing teams will nearly always beat their competition.
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BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

8/26/14 1:00 pm EST

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With proper design, you can create systems that require supply water temperatures no higher than 120° F under design load conditions.

Supply House Times

July 2014

2014 July

In the July issue of Supply House Times, find out who has been appointed as Southern Wholesalers Association's new president. Milwaukee Valve showcases its operations to the Newport News Shipbuilding, Robertson Heating Supply hits a milestone as they celebrate their 80th year in business. Read about the 12th annual training day led by Security Supply, find out who has acquired several Kohler store locations. Also check out the latest products and news for the distribution industry.
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