Articles by Hank Darlington

Green Opportunities In The Bathroom

By Hank Darlington
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Tankless water heaters definitely could and should be a showroom sell item.
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The Essentials Of Profitable Showroom Sales

By Hank Darlington
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Sales is one of the things Hank Darlington feels passionate about regarding showrooms.
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The More You Train, The More You Gain

By Hank Darlington
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I work with a number of wholesaler and independent showrooms every year and I’m amazed (and disappointed) that very few companies have formal written training programs for their showroom personnel.
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Best Practices For Operating Great Showrooms

By Hank Darlington
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Consistency in how you run your showroom is paramount for maximum success.
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Promotions - Attract Prospects, Grow Sales

By Hank Darlington
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When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part III

By Hank Darlington
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The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part II

By Hank Darlington
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Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.
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DARLINGTON ON SHOWROOMS: …and I Thought I Knew Something About Merchandising: Part I

By Hank Darlington
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There are plenty of “theatrics” involved in creating a beautiful, well- planned and effectively laid- out showroom.

 


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DARLINGTON ON SHOWROOMS: Darlington's Top 10

By Hank Darlington
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Do these things to ensure maximum success for your showroom.
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DARLINGTON ON SHOWROOMS: A Few Great Success Stories!

By Hank Darlington
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Here are a few showroom success stories that Hank Darlington has been privileged to be a part of in his latest career.
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With proper design, you can create systems that require supply water temperatures no higher than 120° F under design load conditions.

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2014 September

Our cover this month features incoming ASA President Rick Fantham, who holds the dual roles of president and CEO of Hajoca Corp., and London, Ontario-based Emco.

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