Articles by Hank Darlington

Promotions - Attract Prospects, Grow Sales

February 1, 2008
When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part III

January 1, 2008
The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.
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DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part II

December 1, 2007
Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.
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DARLINGTON ON SHOWROOMS: …and I Thought I Knew Something About Merchandising: Part I

November 1, 2007
There are plenty of “theatrics” involved in creating a beautiful, well- planned and effectively laid- out showroom.

 


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DARLINGTON ON SHOWROOMS: Darlington's Top 10

October 1, 2007
Do these things to ensure maximum success for your showroom.
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DARLINGTON ON SHOWROOMS: A Few Great Success Stories!

September 11, 2007
Here are a few showroom success stories that Hank Darlington has been privileged to be a part of in his latest career.
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DARLINGTON ON SHOWROOMS: Learn To Sell Value

August 1, 2007
When you sell benefits, price becomes less important.
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DARLINGTON ON SHOWROOMS: Teamwork - A Key To Showroom Success

July 1, 2007
High-performing teams will nearly always beat their competition.
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DARLINGTON ON SHOWROOMS: A Little Bit About A Lot Of Things

June 1, 2007
Consider these ideas, trends and suggestions to make your showroom more profitable.
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DARLINGTON ON SHOWROOMS: How To Develop Pride Of Ownership

May 1, 2007
Learn from the “Blue Team” how to inspire and motivate employees.
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2013 Manufacturers Representative of the Year: Spirit Group

 

Supply House Times Editor Mike Miazga recently traveled to Orlando to meet with Spirit Group, which has been named the 2013 Manufacturers Representative of the Year. 

Photos by Mike Miazga

3/13/13 2:00 pm EST

Prepared to Navigate the New Lead-Free Laws?

AVAILABLE ON DEMAND Sail through lead-free law compliance. When your contractors pipe a potable water system, some of those bronze valves you supply have an expiration date –January 4, 2014. Find out what US Senate Bill S.3874 is about, how it compares to previous standards, and most importantly — how it will affect your customers. Help your contractors save money and ensure compliance by defining where to install lead-free valves, and where it’s still okay to use standard products.

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