Articles by Hank Darlington

Consider these ideas, trends and suggestions to make your showroom more profitable.

Learn from the “Blue Team” how to inspire and motivate employees.

Most showroom sales consultants are hard working, bright and dedicated, but maybe not as well organized as they might be.

Follow this checklist to improve your showroom business.

Your showroom staff will only be as strong as the weakest employee, so help them become stronger.

Most wholesalers don’t do much marketing because the nature of the business doesn’t require it. They may do some incentive programs (trips, golf outings, fishing, etc.) for the plumbing and

A friend of mine just published his first book. I’ve just finished reading it - and I consider it to be a “must” read for anyone in the kitchen and bath showroom business. It’s a quick read (about 2-1/2 hours). It’s an easy read, and it’s a terrific playbook for everyone that does any marketing at all.

An analysis of the survey results and comparison with previous years' surveys provides surprises and disappointments.

Sales per square foot of retail space is an important measurement.

Analysis of the survey results provides surprises and disappointments.