Most wholesalers cling to a business model for a customer that no longer exists. Big Box merchants and DIYs blur the line between retail and wholesale as they hungrily look to take a bite out of the traditional wholesale distribution market. Forget about demographics. That's your customer they're after.
The Industrial Piping Division (IPD) is a special interest group of the American Supply Association (ASA), formed to serve a sector of the industry involved in industrial pipe, valves and fittings. The group consists of wholesale and manufacturing firms within the ASA and offers its members educational programming, industry events, as well as networking opportunities.
Preferred Pump & Equipment, LP, based in Fort Worth, TX, has enjoyed phenomenal growth over the past 14 years. It was founded in 1982 as a small distribution company in Texas and has evolved into a leading wholesale distributor of domestic water system products in the United States, with 30 branches.
All over the United States, in thousands of companies, there are two or more very powerful (and mostly frustrated) people in the precarious position of daily choosing loyalties between management and their countrymen. These people control the stream of information between management and labor. These people are typically Hispanic bilingual people.
Preferred Pump offers a Dealer Awards program that provides customers with merchandise or trips based on their purchases. The 2005 program was effective for purchases shipped and invoiced between Jan. 1 and Dec. 31, 2005. Preferred customers were invited to enroll by completing a form and having an officer, owner or manager sign it. Customers earned one award point per $1,000 in program period purchases.
Here are the top 10 products from 10 different manufacturers that were featured in editorial coverage in SUPPLY HOUSE TIMES in 2005, based on the number of reader inquiries we received after their publication.
Bridge the culture gap by recognizing special non-Anglo holidays.
Right after Thanksgiving of last year I was giving a conference for some business owners in Arizona, and this Anglo gentleman approached me with the following statement: “Why are some of my Hispanics so ungrateful?”
There's a revolution underway in the kitchen and bath.
It doesn't seem that many years ago that we viewed stainless steel as a material suited for making sinks and toasters - and that was about it. For use beyond that, whether for other applications in the kitchen or anywhere else in the house, it was generally considered too cold and institutional looking.
Cayce Mill Supply's new 8,600-sq.-ft. showroom is designed to impress both homeowners and trade professionals.
A 16-foot high ceiling in the entrance area. Clusters of sparkling chandeliers. A working kitchen large enough to accommodate 20 to 30 people or more. Alcove after alcove with tastefully decorated product groupings or vignettes.