Respondents indicated a widespread commitment to sustainable practices in 2012.
Turner
Construction Co., a leading general builder and green builder in the U.S., announced
the results of a new Market Barometer survey that focused on green building and
sustainable practices, in general. Key findings revealed that companies remain
committed to constructing green buildings. While executives remained committed
to incorporating sustainable building practices into their building programs,
fewer said their companies were likely to seek LEED certification from the U.S.
Green Building Council (https://new.usgbc.org/USGBC) when constructing an environmentally
sustainable building.
Of
those surveyed, real estate owners, developers and corporate owner-occupants,
64% said they expect to undertake new construction projects over the next 12
months (up from 46% in the 2010 survey), and 71% said they expect to undertake
renovation projects over the same period (up from 58% in the 2010 survey).
Overall,
90% of respondents said their companies were committed to environmentally sustainable
practices. In addition to citing financial reasons for this commitment,
executives were most likely to cite broader considerations as extremely or very
important including belief that it's the 'right thing to do,' (68%), impact on
brand/reputation (67%), and customer requirements (61%), along with cost
savings (66%). Respondents indicated that energy efficiency (84%) and ongoing
operations and maintenance costs (84%) were extremely or very important to
their decisions.
Besides the financials
More
than two-thirds of executives also said that non-financial factors were
extremely or very important including indoor air quality (74%), health and
well-being of occupants (74%), satisfaction of employees/occupants (69%) and
employee productivity (67%). However, only 37% of executives said it was
extremely or very important to their companies to minimize the carbon footprint
of their buildings.
This
suggests that the decision to incorporate green features is driven by a desire
to reduce cost followed by an interest to improve the indoor environment for
building occupants, rather than broader concerns about the impact of buildings
on the global environment.
Also
note, water efficiency is seen as less important as energy efficiency by those
surveyed. “This is in spite of a growing awareness that water is a finite
resource, both in its operational use and its role in the production of goods
and materials,” said
Michael Deane, vice president and chief
sustainability officer at Turner Construction. “While the direct economic
impact of water efficiency is less than the savings on energy, its
environmental impact is quite significant.”
Fewer companies seeking LEED certification
Although
the vast majority of companies remain committed to green buildings, the
percentage of executives who thought it was extremely or very likely that their
company would seek LEED certification if they constructed a green building was
only 48%, down from 53% in the 2010 survey. Among executives who said their
companies were not likely to seek LEED certification, the most important
reasons cited were the cost of the certification process (82%), staff time
required (79%), time required for the process (75%), and the overall perceived
difficulty of the process (74%).
It
is apparent that in the last four years many companies seem to have become more
knowledgeable about the means and methods of designing and constructing green
buildings and are less reliant on LEED as a checklist or a scorecard, as
indicated by 52% of executives saying that they were only somewhat or not
likely to seek LEED certification when undertaking a construction project. At the
same time, 41% of executives thought it was at least somewhat likely that their
companies would consider seeking certification under a rating system other than
LEED, such as ENERGY STAR.
It should be noted that building owners may
elect to certify under more than one rating system.
“We've
seen from our own work and the continuing growth of the green building market
that in spite of this reduction in enthusiasm for LEED certification,
respondents are still building green,” said Deane. “While some respondents are
relying on their own standards or are considering another rating system, LEED
certification remains the most widely used third-party verification of
achievement that is recognized by consumers and that can be used to market and
promote a property.”
Construction costs and the length of the payback period
When
asked what length of payback period would be acceptable when considering green
features, 44% of executives said they would accept five years and almost 80% of
executives said they would accept a payback period of five years or longer.
Despite the acceptance by most executives of an extended payback period, 61% of
executives still felt that the length of the payback period was an extremely or
very significant obstacle to the construction of green buildings while 62%
cited higher construction costs.
About the Survey
Turner's
2012 Green Building Market Barometer surveyed 718 executives in
October 2012. The executives participating in the survey were from the
following principal types of companies: architecture (49%), construction (19%),
real estate consulting (11%), corporate owner-occupant (9%), developer (9%),
engineering (9%), real estate owners (7%), corporate tenant (3%), and
broker/real estate service provider (2%), (These percentages total to more than
100% since some companies were involved in more than one industry segment.)
Source:
Turner Construction Co.
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