Supply House Times

Rheem, GE Capital Renew KwikComfort Consumer Financing Program

August 12, 2011
Independent contractors will continue providing payment options for customers through the KwikComfort Financing program for all Rheem’s heating and cooling products.

GE Capital’s Retail Finance business, a consumer lending unit of General Electric Co., recently renewed its agreement with Rheem Mfg. Co. to provide consumer financing programs through more than 1,200 independent heating, cooling and water heating contractors across the United States.

As part of the new, multiyear agreement, these independent contractors will continue providing payment options for customers through the KwikComfort Financing program for Rheem’s heating and cooling products: residential and commercial integrated air and water systems; heating and cooling systems; tank, tankless, solar and hybrid heat pump water heaters; swimming pool heaters; and commercial boilers.

“Replacing a water heater or HVAC unit often is an unplanned purchase, so having a sound consumer financing program in place is a great benefit to our customers and dealers,” said Frank Fodge, Rheem sales and marketing programs manager.