Joseph A. Fristik (Photo courtesy of Rheem Mfg. Co.)
recently named Joseph
as corporate vice president, national accounts and
marketing. Located at company headquarters in Atlanta, he will oversee business-to-business
initiatives that promote the company’s integrated air and water technologies
and its comprehensive support network. Fristik’s work will target specific
industries that depend on reliable and highly efficient heating, cooling and
water-heating systems, such as national builders, foodservice companies and
also lead the Rheem corporate marketing team and will be responsible for brand
strategy, communications, Web development, trade show management, merchandising,
advertising and promotions.
veteran of Penton Media, Fristik managed brands that serve domestic and
international audiences and marketing partners in a wide variety of industries,
including HVACR, plumbing, machine tool, welding, foundry and forging, medical
and energy. In his most recent position at Penton Media, he served as vice president/group
publishing director for the Mechanical Systems and Design Engineering groups.
Fristik also has
been an active member of several key industry associations, including the Air-Conditioning,
Heating, and Refrigeration Institute; the Heating, Air-Conditioning &
Refrigeration Distributors International; and National American Technical Excellence.