Visitors to American Standard's walk-through mobile plumbing showroom will learn about water-conservation strategies and view product
demonstrations.

American Standard provides conservation without compromise with its line of
water-saving, high-performance shower faucets, with an interactive display in
their mobile showroom touring the United States. (Photos courtesy of American Standard.)
Flush
with success after saving 2.9 billion gallons of water last year, the 2011
American Standard Responsible Bathroom Tour kicks off in April with visits to
more than 100 plumbing wholesale locations in the United States through
November.
Open
to the public, the walk-through mobile plumbing showroom is expected to attract
plumbers, specifiers and other construction professionals, along with
environmentalists, researchers, housing authorities, utility personnel and
consumers. Visitors will learn about water conservation strategies and view product
demonstrations. The tour also has partnered with local water municipalities to
promote local rebates available for water efficient faucets, toilets and
showerheads.
The
2010 Responsible Bathroom Tour exceeded its goal of contributing two billion
gallons of annual water savings by nearly 45 percent, measured by sales of
product generated through the tour. This year’s tour will build upon these
savings by convincing attendees to adopt new water-conserving behaviors and
replace old leaky fixtures with top-rated WaterSense-certified toilets, faucets
and showerheads.
Water
savings progress throughout 2011 will be tracked on the Responsible Bathroom
Tour website,
TheResponsibleBathroomTour.com,
which also lists the tour schedule.
American
Standard also offers the fun and interactive
ResponsibleBathroom.com
website, which educates the public about simple steps that can be taken to
decrease the amount of water used daily. In total, American Standard expects to
save a total of 18 billion gallons of water this year, through its forecasted
installations of home and commercial water-saving plumbing products, and visitors’
pledged water savings efforts via these websites.

The American Standard Responsible Bathroom mobile showroom includes high-efficiency urinals to demonstrate water-saving commercial applications to its
audience of specifiers and construction professionals.
In
addition to encouraging personal water saving efforts, The Responsible Bathroom
website educates visitors about how conservation efforts will cut their own
water costs, as well as what their communities currently must pay to treat the
water everyone uses. All of these reductions will increase available freshwater
resources without adding new water treatment costs to strained municipal
budgets.
The
Responsible Bathroom Tour and website are two of several initiatives by
American Standard Brands to raise awareness of practical water conservation
solutions. Other efforts include a two-year, $1 million commitment to support
the Nature Conservancy, a leading global conservation organization; sponsorship
of the Green Building Program, a unique K-12 curriculum that teaches students
about sustainability and the environment, through a partnership with the Green
Education Foundation; and participation in the New Jersey Water Savers “Water
Champions” pilot program, with American Standard donating more than $100,000
worth of high-efficiency plumbing products to schools and other public
buildings throughout New Jersey.