Decolav promoted the contest through Facebook and grew its social media membership.
Plumbing fixture manufacturer Decolav
announced the winner
of its social media contest the “DECOLAV Designer Bathroom Mini-Makeover Sweepstakes”.
will receive a complete Decolav 5300T bathroom vanity, mirror
and side shelf, as well as a single-hole faucet donated by Hansgrohe. And winning
couldn’t have come at a better time.
“The economic crash caught my future husband and I with a
house under demolition, and no money to make it work,” she said. “We are
getting married next month, and I am thrilled that one of our many projects
will now be complete thanks to the amazing people at Decolav. It's our favorite
wedding present yet!”
To enter the sweepstakes, consumers signed on to Facebook
and become a member of the Decolav Facebook group, where they were
automatically entered into the contest. Brian Brigham
director of marketing says the sweepstakes was created based on his own remodeling
experience with putting in a new vanity and how it changed the entire feeling
of his home.
Eager to re-create that same feeling for someone, and wanting to
promote consumer brand awareness using social media, Brigham put the
sweepstakes into motion and grew Decolav’s social media group membership from
24 to 120 fans in just one month.
There was such a positive response to
this promotion that Brigham hopes to hold one every quarter and promote it
through Facebook, Twitter and e-mail blasts.Follow
Decolav on Facebook here.