I first started working in this industry in May 1977, when
this magazine’s founder Charlie Horton hired me as a novice associate editor.
From the beginning I was assigned to cover industry economics, which meant paying
close attention to various economic data impacting our industry. One of the
most important statistics then and now was housing starts, which of course
consume large quantities of plumbing products.
That year of 1977 was a momentous one for housing, with
starts reaching an all-time high of more than 2.14 million. (All data cited
here comes from the National Association of Home Builders and combines both
single-family and multifamily units.) That was followed by another terrific
year in 1978, with 2.02 million housing starts. (Housing would reach the 2
million-level only one more time, in 2005, when 2.07 million new homes were
1979 saw a decline to a still respectable level of 1.75
million units, after which a severe recession took hold and starts plummeted as
How well I remember the agony caused by that painful
recession, which was cited at the time as the worst economic slump since the
Great Depression. Plumbing manufacturers and distributors suffered accordingly with
such a major market sliced in half.
Recovery saw housing starts shoot up to 1.7 million units in
1983, and that began a string of good if unspectacular years for housing that
lasted until 1990, which began three consecutive sub-par years of 1.19 million
starts (1990), 1.01 million (1991) and 1.2 million (1992). After that, housing
was off and running, peaking in 2005 and followed by another strong year in
2006 with 1.8 million starts.
How far have we fallen? Consider that last year housing
starts totaled only 906,000 units. That was the first time since the 1940s
housing has failed to top 1 million units, including that steep recession in
the early 1980s.
This year’s starts are crawling along at a pace below
600,000 units. And keep in mind our population has grown by about a quarter
since those dark days of the early ’80s.
David Kohler gave the keynote address at the 2009 ASA Convention
during mid-October. He predicted housing starts wouldn’t climb
above 1 million units again until 2011, and then would continue to limp along a
little above that level for years afterward.
I was thinking, how far we’ve fallen when a year of 1
million housing starts is cause for cheer.