Supply House Times

Oct. 3, 2007 - Home Depot Designs Test Stores For Female Shoppers

October 3, 2007

Home Depot will open two new stores later this month designed with women shoppers in mind. The Home Depot Design Center, one in Concord, Calif. and another in Charlotte, N.C., are the same size as a traditional big box store, but share little else in common.

“Nothing about this store feels like the Home Depot you know today,” Jason Feldman, the company’s senior director of merchandising told the Atlanta Journal-Constitution in a story published yesterday. “Imagine a Home Depot designed by a woman,” he said.

For the full story, visit  http://www.ajc.com/services/content/business/stories/2007/10/02/furniture_1003.html?cxtype=rss&cxsvc=7&cxcat=6.