La Crosse, Wis.-based First Supply recently announced the creation of a new organizational structure. Going forward, First Supply branches will be aligned into three geographical regions (Northern, Western and Southern) with each region managed by a general manager.

Mike Meiresonne is the new Northern Region GM and will be headquartered in Appleton, Wis.  He is a 10-year industry veteran. Brian Heidtke is First Supply’s Western Region GM. He joined the company in 2013 and recently was assistant general manager of the Eau Claire, Wis., branch. First Supply veteran Michael Miller is the Southern Region GM. He was the GM of the Madison, Wis., branch the past 12 years.