HARDI’s annual conference brings resources to distributors
One of the main highlights from HARDI’s annual conference was the presentation of results from the Demand Qualification Project.
One of the main highlights of Evolve ’13, HARDI’s annual conference held at the JW Marriott Desert Ridge in Phoenix late last year, was the presentation of results from the Demand Qualification Project, a landmark research project launched in an effort to better understand distributors’ roles in the demand creation process. The study was conducted by the HARDI Education and Research Foundation and Indian Rivers Consulting Group.