Plumbing / Bath & Kitchen Trends / B&K Features / Operations & Technology

The name game

After a series of aggressive moves, Torrington Supply rebrands itself as TORRCO.

Everything is under one canopy – the TORRCO canopy. After some aggressive business moves in the Connecticut, western Massachusetts and eastern New York markets, it was time for 95-year-old Waterbury, Conn.-based Torrington Supply to streamline its message so there was no confusion among customers.
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