Everything is under one canopy – the TORRCO canopy.
After some aggressive business moves in the Connecticut, western Massachusetts and eastern New York markets, it was time for 95-year-old Waterbury, Conn.-based Torrington Supply to streamline its message so there was no confusion among customers.
Under the leadership of President and CEO Joel S. Becker and spearheaded by Vice President of Sales and General Manager Chris Fasano and Director of Marketing Michele Wright, Torrington changed its longstanding company name in 2012 to TORRCO.
Becker took some time recently to speak with Supply House Times about the name change and the company’s outlook for 2013.