Plumbing / Bath & Kitchen Trends / B&K Features / Operations & Technology

The name game

After a series of aggressive moves, Torrington Supply rebrands itself as TORRCO.

January 15, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Everything is under one canopy – the TORRCO canopy. After some aggressive business moves in the Connecticut, western Massachusetts and eastern New York markets, it was time for 95-year-old Waterbury, Conn.-based Torrington Supply to streamline its message so there was no confusion among customers.
WANT TO READ MORE?
(and takes less than a minute)

STAY CONNECTED

facebook Twitter Updated icon Youtube Updated icon    LinkedIn Updated icon

Supply House Times Twitter Feed!

NEWS twitterfeed head