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McGraw-Hill Construction’s Green Outlook 2009 estimates the value of the U.S. green building market over the next five years, based on data found in the McGraw-Hill Construction Network - powered by the Dodge database, construction industry surveys, data analysis and analysis of other indicators, including increases in LEED certification and government regulation.
“The business opportunities afforded by green building, even in the midst of a global economic crisis, are real and recognized by industry players,” said Harvey M. Bernstein, vice president of industry analytics, alliances and strategic initiatives, McGraw-Hill Construction. “Furthermore, green building has great potential to help tackle unemployment through green jobs, and can address other societal issues, such as creating healthier places where we live and work.”
Green building is the bright spot in an otherwise tough economy. U.S. Green Building Council members report green building to be less affected by the down market compared to non-green building, and homebuyers are willing to pay more for a green home. Perceived economic benefits are driving green building, including higher revenues, lower lifecycle costs and lower operating costs, but builders and buyers are also motivated by health benefits, new government regulation and pressure from global competition.
McGraw-Hill Construction attributes green building’s rapid expansion to growing public awareness, an increase in government regulations and recognition of bottom-line advantages. Since 2005, the perceived benefits of green building have increased and differentiated as people become more knowledgeable about green building. The decrease in operating costs is the most often cited benefit (13.6 percent, up from 8-9 percent in 2005), followed by the increase in building values (10.9 percent, up from 7.5 percent in 2005).
More information and specific green building projects can be found in the Green Outlook 2009 Report and on the GreenSource Web site. To order a copy of the report, visit http://construction.com/market_research/default.asp.