On Earth Day 2008, the water heating company unveils its new green look and its highly efficient Vertex 100.

To express its focus on energy efficient and environmentally friendly products, A.O. Smith Water Heaters is introducing new branding efforts on Earth Day to further reiterate its commitment to “green” water heating solutions. The company will unveil new collateral items over the next several months that include brochures, business cards and letterhead. A new look can also be seen on its website, www.hotwater.com.

At the center of the new launch will be the new A.O. Smith logo, which will feature an innovative design and a new color. The company chose green, to replace the blue used since 1977 to represent its commitment to efficient products that will benefit the environment. In addition, it unveiled a new branding message: “Innovation Has A Name.”

President of A.O. Smith Water Products Co. Ajita Rajendra said in the announcement, “As businesses across the world make a conscious effort to make positive changes for the environment, we are working to add to our current list of energy-efficient products such as the Vertex™ and Cyclone®, by introducing new products to market.”

On Earth Day (April 22), A.O. Smith will launch its new Vertex 100, which will offer 96 percent thermal efficiency. It uses a top-fired burner and blower combination for more effective combustion, and delivers a continuous flow of hot water. The Vertex 100 features a sealed combustion system that draws air in and vents air out through sealed vents. With advanced diagnostic capabilities, it records performance history and has a backlit LCD display that details model functions including accurate temperature control.

With standard electrical/plumbing requirements and a footprint similar to conventional models, Vertex 100 uses the same electrical, water and gas connections as a standard power-direct-vent model. Using inexpensive PVC pipe for venting, the Vertex 100 does not require special materials, construction or ductwork.

For more information, visit www.hotwater.com.