HD Supply announced it has launched two new proprietary brands covering kitchen and bath fixtures, ceiling fans, heavy-duty tools and hardware.
The new “Seasons” brand will be carried on kitchen and bath fixtures and ceiling fans, with consumers as the intended end user. According to the pro dealer, Seasons products will be positioned in the “better” quality tier, with a “best” quality brand under the Seasons Gold name.
Tools and hardware under the “Brigade” line will be primarily for contractors and professionals, and sold through HD Supply’s White Cap and facilities and maintenance divisions.
“The launch of these new proprietary brands is a cornerstone to HD Supply’s long-term growth and value creation story,” said Arleen Quinones, HD Supply’s vice president of marketing and communications, in a statement. She added that the products fill a “product assortment gap” and help expand its product selection.