Social Media     

 Connect with us!
Connect with Supply House Times on Facebook, Twitter, YouTube and LinkedIn

Latest News

Oct. 22, 2007 - Shower Power

October 22, 2007
/ Print / Reprints /
/ Text Size+

One of the more interesting findings of an online adult consumer research study was that 22% of respondents in both the United States and Canada said they have sex in the shower. Of these respondents, more U.S. males (26%) reported having sex in the shower than their female counterparts (18%), while more Canadian females (24%) reported having sex in the shower than male Canadian respondents (19%).

The survey, conducted by LCWA Research on behalf of GROHE, found that homeowners are also using their showers for other purposes, including:

  • Washing pets

  • Household cleaning

  • Beer cooler

  • Fish tank

  • Playpen for kids

  • Thawing turkey

  • Cat fountain/dish while on vacation

  • Cat litter box

  • Storing/hiding things

  • Spare bed

Singing in the shower remains a popular pastime. The survey found that 29% of U.S. consumers and 26% of consumers in Canada sing rock ‘n roll songs while showering; 20% of U.S. respondents and 17% of Canadian respondents sing country music in the shower.

The top five songs while showering are:

  • “Singing in the Rain”

  • “Amazing Grace”

  • “Splish Splash”

  • “Hey Jude”

  • Original tunes

Other in-shower activities reported include: clean the shower - 20% of U.S. and 24% of Canadian respondents; brush their teeth - 17% of U.S. respondents and 14% of Canadian respondents; think - 55% of U.S. respondents and 56% of Canadian respondents; plan their day - 25% of U.S. respondents and 29% of Canadian respondents.

When asked about the best idea or decision made while taking a shower, 15% of U.S. respondents and 8% of Canadian respondents cited such major decisions as quitting/switching jobs, starting a new business, going back to school, moving, getting married/divorced, having kids, quitting smoking and being a better person.

The survey also asked which male or female respondents would most like to see in the shower. Angelina Jolie, Jessica Alba and Pamela Anderson topped both the U.S. and Canadian surveys, while Brad Pitt, George Clooney and Johnny Depp led in the male category. (Mel Gibson tied with Johnny Depp in Canadian responses.)

GROHE manufactures bath, shower and kitchen products. For more information, visit

Did you enjoy this article? Click here to subscribe to Supply House Times.
You must login or register in order to post a comment.



Image Galleries

BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

5/7/13 2:00 pm CST

How To Use Your Strengths To Fight The Threat Of Amazon Supply

AVAILABLE ON DEMAND A new 8,000 lb. gorilla, Amazon Supply, has taken aim at many of the customers of PHCP supply houses. Supply House Times columnist Dick Friedman, an authority on business planning and the strategic use of inventory, warehouses and technology will present strategies and tactics for you to compete with Amazon Supply.


Supply House Times

March 2014

2014 March

In the March issue of Supply House Times, read about the ASA-sanctioned group Women in Industry and their goals to help promote, gain and retain women in the distribution industry. Make sure you read about the Winter PVF Roundtable and their attendance record, and read about the top products of 2013. Also read up on the latest news from the ASA, and see what will be changing at Design & Construction Week.

Table Of Contents Subscribe

Supply House Times Poll

Trade Associations

Are trade association memberships and participation beneficial to your company?
View Results Poll Archive

The Supply House Times Store

2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Premier 125

Premier 125 button

The information SUPPLY HOUSE TIMES uses to rank the Premier 125 is the most accurate we can gather. It is primarily based on responses to a questionnaire we send to the wholesalers in our database, supplemented with information obtained from industry reports and estimates.


facebook Twitter Updated icon Youtube Updated icon    LinkedIn Updated icon