Latest News

Oct. 12, 2007 ― Big Plans Unveiled For Promoting Hydronics In Canada

October 12, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
The Canadian Hydronics Council unveiled some aggressive plans at the October Hydronics Institute meeting in New Jersey.

This week, the Canadian Hydronics Council unveiled some aggressive marketing plans at GAMA's Hydronics Institute meeting in New Jersey. The organization was an invited speaker.

CHC believes that if the hydronics industry is going to gain a greater market share of new home heating installations in Canada that “outside the box” thinking is required. What remains to be seen is if it can get funding.

The plan is to launch a massive marketing effort aimed at Canadian consumers, particularly high-income families (making $150,000 annually). The theme will be “Beautiful Heat,” in hopes of making high-end consumers desire hydronic/radiant heat much in the same way they desire granite countertops, Sub-Zero refrigerators or Jenn-Air gas ranges.

First-year costs for the program would be just over $3 million; the first three years would cost $8 million.

For comparison sake, the Hydronic Industry Alliance, a marketing arm of the Hydronics Institute that was formed last year in the United States, had a first-year budget of $100,000. The U.S. economy is 10 times the size of Canada’s.

CHC’s funding will try to copy that of the boating industry in Canada, which launched a similar type program a couple of years ago, in that there would be a surcharge of approximately 2 percent on all hydronic sales in Canada. 

The group now needs wholesalers to buy into the concept. But because there are only two big wholesalers and two big buying groups in Canada that amount for 80 percent-plus of hydronic sales in that country, CHC feels it’s workable. If funding was approved by early 2008, the ad campaign could be launched by the Fall of next year.

Currently, hydronic’s share of market is just below 6 percent of new home heating installations in Canada. The goal of the Beautiful Heat program would be to boost the share of market to 15 percent by 2012.

Did you enjoy this article? Click here to subscribe to Supply House Times. Stay connected with us via social media.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

8/26/14 1:00 pm EST

Free Webinar: Low Temperature Heat Emitter Options in Hydronic Systems

With proper design, you can create systems that require supply water temperatures no higher than 120° F under design load conditions.

Supply House Times

f

2014 December

The December issue of SHT featured Supply House Times on the Road: AD Chairman and CEO Bill Weisberg talks inspiration at annual meeting; Distributor roundtable: Smart bets; and much more!
Table Of Contents Subscribe

Where do you look for new employees?

Where do you look for new employees?
View Results Poll Archive

The Supply House Times Store

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook Twitter Updated icon Youtube Updated icon    LinkedIn Updated icon  Google+

Premier 125

Premier 125 button

The information SUPPLY HOUSE TIMES uses to rank the Premier 125 is the most accurate we can gather. It is primarily based on responses to a questionnaire we send to the wholesalers in our database, supplemented with information obtained from industry reports and estimates.