ATOFINA Chemicals has a new brand identity for its Forane® refrigerants group centered on the tagline, “Delivering More.” Advertisements incorporating the various elements of the new branding initiative, based on the idea that Forane refrigerants deliver more than their competition, have already begun appearing in certain trade publications. New packaging will be introduced later this year.
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Retiring Ferguson CEO Frank Roach and his successor Kevin Murphy talk about the seamless leadership transition, the company’s future and views on the current marketplace. Read more stories in 2017 May Issue.