Moen Inc. has launched a television and print ad campaign that features water as the star. The ads use state-of-the-art computer animation to create an exhilarating image of clear, fresh water in motion.

The ads for Moen's Revolution showerhead show the water twirling, twisting and spinning until it suddenly stops, and then the viewer seems to spin inside the shower and takes a ride on a water stream. The water featured in the ads for Moen's AquaSuite filtered water dispenser is transfigured into its own pitcher and glass.

The campaign started running on nationwide cable networks Aug. 26 complemented by print ads in women's, shelter and special interest publications.