"It was an idea that we started to pursue further with our customers, exhibitors, attendees and many people from the press," Bleinroth said. "And eventually it led to what you see outside of these doors now."

Bleinroth complimented the three partners co-producing the show: the American Supply Association (ASA), Canadian Institute of Plumbing & Heating (CIPH) and the Plumbing-Heating-Cooling Contractors--National Association (PHCC).

"It takes a great team to achieve something great," he said. "This has proven to be a great team and a great partnership; we've put something on the map that many claimed wasn't possible to do in North America."

Show organizers report that 10,735 attendees packed the aisles of the National Trade Centre at Exhibition Place during the three-day event. More than 50 percent of attendees were from the United States, and more than 40 nations outside of North America added a welcome international flavor. Nearly 475 companies exhibiting their latest products and services used almost 110,000 square feet of net exhibition space. Approximately 23percent of all ex-hibitors were Canadian-based companies. U.S.-based companies accounted for almost 72percent while 5 percent of exhibitors were non-North American manufacturers.

While Bleinroth admitted that ISH North America had not debuted on the same level and magnitude as the ISH show held in Frankfurt, he said it was the idea of creating an integrated approach that makes it unique. The event encompasses several market segments, including kitchen and bath, plumbing and PVF, and heating and air-conditioning.

The event also included 52 seminars and educational workshops. Many of them were sold out before the doors opened.

Looking ahead, Bleinroth unveiled some details about next year's ISH show, which will be held in the newly constructed Mandalay Bay Convention Center in Las Vegas, Oct. 1-3. Without being specific, he said the idea is to fold in more smaller, independently operated trade shows into ISH North America by next year.

"That is part of our vision, which has not been fully completed yet," Bleinroth said. "We're discussing opportunities at this time. Our expectations for Las Vegas is that it will be larger and even better attended than Toronto. It makes more sense for everybody involved to have an integrated event."

Show Highlights

At a time when baby boomers are looking to upgrade their homes, there is a severe shortage of skilled workers in the trades.

"Heating and cooling services are one of the fastest-growing areas today," he said. "Many baby boomers have incredible accumulated wealth and they're looking for convenience and comfort. But we don't have the people we need to provide the service."

And that's because the industry isn't attracting young people to the skilled trades. There was a time when vocational and technical schools were the "dumping grounds" of North America, he said; kids wanted high-profile, big money jobs like those in computer programming.

"We lost a generation of people moving into this industry," he explained. "We need to sell the industry to these kids. People don't decide on their career when they are very young; they only know what they don't want to do."

For example, he cited an exhibit currently at the National Building Museum in Washington, D.C. -- "Celebration of the Building Arts" -- where families can give kids a hands-on experience with construction.

Lack of skilled labor will result in a change to the industry, Trethewey noted. He sees using a manifold approach to everything, a more plug-and-work approach to accommodate the skill levels of future plumbing and heating contractors. He also sees service trucks equipped with Web cams so employees out on the job who run into problems can get direction from a seasoned pro back at the office.

ASA Activities

One of the major events of this year's annual meeting was the "Supply Chain Summit," Oct. 30, at which various speakers, including manufacturers and wholesalers, discussed how the industry can move forward.

Robert Machaby, senior vice president/vendor development at Hughes Supply, said that prior to entering into Electronic Data Interchange arrangements with vendors, Hughes discovered that 40 percent of all purchase orders it issued contained a mistake, and it cost about $70 to fix each of those errors.

"We went from having EDI with fewer vendors than you can count on one hand to more than 500 of our top vendors," he said. "Today about $1 billion of our volume is done through EDI."

The industry has to change its perspective about information technology, said Rex Martin, chairman/president/CEO of NIBCO.

"We used to view information technology as a cost of doing business and we did everything we could to reduce that cost," Martin said. "Five to seven years ago we changed our approach, saying information technology is something we need to invest in to improve productivity. Since then we have reduced our inventory by $40 million and improved our fill-rate, from 88 percent to 95 percent," he said.

PHCC Convention

With membership a major point of his presidency, PHCC president Bill Trombly discussed the association's continuing campaign to increase membership to 6,000 members by 2005.

"We have set new incentives to bring in membership and many states have taken advantage of what we have to offer," Trombly said at the PHCC Convention, Oct. 30. "We at National will credit a state $100 for every new member they get that pays a full year's dues."

PHCC vice president Steve Carder, who has also served as membership committee chairman since 1999, said the association is beginning to see an upturn in membership. "I appreciate what PHCC has done for me and for Carder Plumbing. I want the thousands of contractors who are not here today to learn what I have learned."

One way PHCC is increasing what it does for members is in the area of government relations. Mark Giebelhaus, chairman of the association's Legislative Committee, reported on how his group has renewed its emphasis on working on Capitol Hill.

"A survey conducted by the PHCC Education Foundation determined that more than 90 percent of PHCC members believe their biggest need from the national office is representation of the industry before congress and federal agencies," he said.

To help fill that need, the year's convention name badges included a "PAC man" sticker to help increase contributions for lobbying activities. As an added incentive, PHCC held a drawing for a free registration to next year's convention for those who filled out the special PAC forms. To further raise money, the committee held its first annual PCA silent auction last night.

As a result of lobbying activity, PHCC is determined that no law or regulation that affects the industry is put forward without the input of PHCC members. With that in mind, Giebelhaus announced the development of a special scoring system -- a database of all federal legislators identifying where they voted on issues relevant to our industry.

Finally, participants were encouraged to fill out a government relations survey questionnaire in order to help the committee rank its legislative/regulatory priorities.

In other membership-related news, Mike Kastner, head of the Professional Product Line, announced that American Body Co. has joined the list of products specially marketed for the trade.

James Driscoll, chairman of the PHCC Educational Foundation, said the "Managing PHC Projects" course will debut both an essentials and an advanced version of the intensive four-day class. The seminar will also be held in various locations around the country.

Delta Faucet Names Contractor Of The Year

Candidates for "Contractor of the Year" are evaluated by an independent council of PHCC--NA board members using a 100-point system that weighs their accomplishments in six areas: Professionalism, Merchandising Skills, Management Skills, Innovative Plumbing Skills, Trade Involvement and Community Service.

Marzulli, president of Marzulli & Sons/MARZ Inc., has served on the state board of directors for the Pennsylvania PHCC chapter for the past 13 years, known as the Philadelphia Master Plumbers Association.

Marzulli is active with the local chapter of Quality Service Contractors. The Philadelphia group raises funds for Children's Rights of Pennsylvania and the Polly Klaas FoundationR, which helps find abducted children nationwide.

Marzulli's community service also extends beyond U.S. borders. Upon learning from an employee of Haitian descent about the high rate of unemployment and scarcity of educational opportunities for children in that country, he helped establish a school in the city of Port-au-Prince. Using a $1,000 award presented to him by Delta Faucet Co. in 2000 for 1st Runner Up "Contractor of the Year," Marzulli started a child sponsorship program for orphaned and needy children in Port-au-Prince that continues today.

In honor of being named Contractor of the Year, Marzulli received a check for $5,000 and a crystal sculpture.

In other awards, Steven M. Heidler of Edgewater, Md., was designated Apprentice of the Year. Twenty-two apprentices from across the country were nominated for this year's award, which is judged by the PHCC--NA's Apprenticeship and Journeyman Training Committee. Heidler, who graduated at the top of his class from a four-year apprentice-training program last May, was awarded a check for $2,500 and a trophy.

Finally, six individuals planning on studying a plumbing-related field in college or trade school were awarded $2,500 in scholarship funds from Delta Faucet Co. This year's scholarship winners are:

Anthony Saccocio of Bryan, Texas;
John Whitten of Colorado Springs, Colo.;
John Mike D'Agostino of Leawood, Kan.;
James Danielson of Grand Rapids, Minn.;
Timothy Baker of Waterbury, Vt.; and
Katherine Beetz of St. Louis, Mo.

Award-Winners Announced At PHCC

Bradford White Corp. held its annual scholarship breakfast, Oct. 31, handing out awards to 34 recipients. The top winner of the morning was Lindsey Bienvenu with the $3,000 Ginny Carlson Award. Bienvenu is from Louisiana and intends to study neo-natal nursing at Louisiana State University.

Winners of the Bradford White Industry Awards were Bradley White from Indiana, who received $1,500 to attend the Milwaukee School of Engineering and major in mechanical contracting/engineering; Scott Robertson from Washington, who received $1,300 to attend Cal Poly University and major in mechanical engineering; and John Rajnicek from Wisconsin, who received $700 to study plumbing at Waukesha County Technical College.

The American Standard Award for $1,500 was given to Sarah Jackson of Florida; she will pursue a career in the medical field at the University of North Florida.

Winners of $500 were:

Amanda Abbott (Ind.);
Ben Angeli (N.J.);
Kelly Bergman (Ohio);
Jesse Bouwens (Neb.);
Rebecca Cowart (Ind.);
Daniel Cullen (N.J.);
Monique Davis (Mont.);
Nicole deFur (Conn.);
Peter Frei (Minn.);
Brooke Gagne (N.H.);
Jaclyn Gormley (N.J.);
Stacey Heidler (Md.);
Bradley Juszak (Ill.);
Melanie Kegerise (Pa.);
Angela McVey (N.C.);
Sallie Moore (N.C.);
Jason Nickle (Del.);
Ryan Olson (Minn.);
Michael Quigley (N.J.);
Colleen Rencher (N.Y.);
Thomas Roglieri (N.J.);
Victoria Sabat (Mo.);
Jessica Shuman (Ohio);
Stephen Simmons (Ky.);
James Smith (N.C.);
Justin Smith (Ind.);
Melissa Stultz (Md.);
Courtney Tipping (Mass.); and
Adam Wendholt (Ind.).

Jason Kopke, sponsored by Afton Inc., Spring, Texas, was awarded the Charles F. Hiley Sr. Scholarship;
John Mike D'Agostino, sponsored by Tatro Plumbing Co., Garden City, Kan.; and
Lane Burt, sponsored by Mechanical Contractors Inc., Charlotte, N.C.

James B. Danielson, sponsored by Rapids Plumbing and Heating Inc., Grand Rapids, Minn.; and
Kyle Fancher, sponsored by Rudy Gasper Plumbing, Binghamton, N.Y.

Joseph L. Parks, sponsored by Goyette Mechanical Co. Flint, Mich.; and
Bradley White, sponsored by Repairs Inc., South Bend, Ind.

• The Missouri PHCC with a retention rate of 98 percent won the best retention rate for a state with less than 100 members. For a state with more than 100 members, the New York PHCC won with a retention rate of 91 percent.

• The Connecticut PHCC took top honors with the largest percentage of new members, posting 27 percent growth in new members.

• The Texas PHCC won the prize for most new members with 38.

• Dorothy Clem of the PHCC of Illinois won the 3-D Award, a new "Hall of Fame" award.
  
• The PHCC of Baton Rouge, Louisiana Auxiliary won the Image Award.
  
• The PHCC of Delaware Auxiliary won the Recruitment Award.

Viessmann Wins 'Best Overall Product' In New Product Showcase Competition

There were five other winners in the following categories:Plumbing and Piping
Trim Workstation, Plumbing 2000

Industrial Products
Grease Interceptor Flow Control, Canplas Industries

Kitchen and Bath
Mare Kitchen, San-Ei Faucet

Software/Electronic Equipment
e-distac, Management Software Systems

Tools and Equipment
The Brick, Liberty Pumps