Frequent questions are posed about how ASA's value compares to that of other groups. In addition to the aggressive technology, education and lobbying initiatives pursued and funded by ASA, there's one other area often overlooked. While other groups may bring wholesalers and their vendors together, the number of those contingents is very small compared to the industry as a whole. In fact, hundreds of vendors representing dozens of product categories routinely participate in ASA's conventions, trade shows and industry forums, making the whole networking proposition a good ROI on both parts.
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