"We carry personal hygiene (bidet-like function) toilet seats," said Rich Amaro Jr., vice president/operations, General Plumbing Supply Co. (Walnut Creek, Calif.). "We sell about one a week. The market potential is fairly great as people age." "There is a market for a self-closing toilet seat," said Larry Merritt, president, Nu-Way Supply (Utica, Mich.).
Steve Kogan, vice president, Builders Plumbing & Heating (Addison, Ill.) said he hasn't had demand for specialty toilet seats, but the problem may be that people are not aware they exist.