"Ruud Performance Plus distributors take full advantage of a proven strategy based on the best practices concept," said Michael D. Kaasa, Ruud vice president/sales. "With the HVAC industry becoming increasingly competitive, it is to the mutual benefit of Ruud and our distributor partners to focus on those actions that result in continuous growth and improvement."

The best practices program is based on sales, technical service, marketing, replacement parts and business technology. Its primary goal is sustained market share growth through superior performance levels and customer satisfaction leadership.