Social Media     

 Connect with us!
Connect with Supply House Times on Facebook, Twitter, YouTube and LinkedIn

Latest News

Green Homes Perceived As Affordable To Live In But Expensive To Build

November 22, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Green homes offer a wide variety of benefits from reducing carbon footprints to saving money on utility bills to even improving the health of children. However, a recent Whirlpool Corp. and Habitat for Humanity survey, conducted by the NAHB Research Center, polled home builders, as well as consumers, and found many believe there’s a disconnect between living in a green home and purchasing one. Yet, the majority of respondents (64 percent) indicated that savings from green home features were sometimes worth the added costs and efforts. This finding was consistent across all income level groups for both renters and homeowners.

It’s a particularly difficult position for the majority of homeowners in the United States. The consumer survey, fielded in August 2010 by the NAHB Research Center to gauge perceptions of affordable and green housing, found that the majority of high- (67 percent), upper middle- (65 percent) and middle- (59 percent) income respondents, as well as nearly half of low-income respondents (48 percent), indicated they believe a completely green home would be affordable to live in or maintain. Yet only high-income respondents were more likely to indicate that a completely green home would be affordable to purchase (71 percent).

“The health benefits, low utility costs and other factors make green homes ideal for all homeowners,” said Tom Halford, general manager, contract sales and marketing, Whirlpool Corp. “However, it takes a united front of manufacturers, builders and organizations to help builders and consumers understand that building green can be affordable. There’s a need to bridge the perception gap between green-building and affordability, so that builders and families understand that options exist to improve their footprint in the long-term, while saving money and resources in the short-term.”

The builder survey, fielded July-August 2010 to members of the Research Center’s Online Builder Panel, found that 87 percent believe green homes are affordable for middle-income families to live in, while 30 percent felt green homes were too expensive for the segment to purchase or build. For low-income families, 70 percent of home builders believe green homes are affordable to live in, and nearly 60 percent of builders thought green homes were too expensive for low-income families to purchase or build.

“Under Habitat’s nonprofit construction model, Habitat affiliates across the United States are incorporating sustainable materials and energy-efficient products in Habitat homes, as this is both a responsible building practice and it improves the affordability of homes for Habitat partner homeowners,” said Larry Gluth, senior vice president of U.S. and Canada for Habitat for Humanity International. “The challenge is to help people understand that building green doesn’t mean it can’t be affordable, too.”

These findings are the first in a series of results from the Whirlpool Corp./Habitat for Humanity builder and consumer surveys. For more information on affordable housing, visit www.habitat.org or www.whirlpool.com/habitat.  

Study methodology: The builder portion of the study surveyed 304 respondents and was conducted from July 23 - Aug. 4, 2010, using an online format. Members of the NAHB Research Center Online Builder Panel were invited to take the survey and respondents were required to be an active homebuilder or general contractor. The consumer portion surveyed 1,092 homeowners from Aug. 23-25, 2010, using an online format. Consumers nationwide were invited to take the survey through e-mail invitations.

Did you enjoy this article? Click here to subscribe to Supply House Times.
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

5/7/13 2:00 pm CST

How To Use Your Strengths To Fight The Threat Of Amazon Supply

AVAILABLE ON DEMAND A new 8,000 lb. gorilla, Amazon Supply, has taken aim at many of the customers of PHCP supply houses. Supply House Times columnist Dick Friedman, an authority on business planning and the strategic use of inventory, warehouses and technology will present strategies and tactics for you to compete with Amazon Supply.

THE MAGAZINE

Supply House Times

March 2014

2014 March

In the March issue of Supply House Times, read about the ASA-sanctioned group Women in Industry and their goals to help promote, gain and retain women in the distribution industry. Make sure you read about the Winter PVF Roundtable and their attendance record, and read about the top products of 2013. Also read up on the latest news from the ASA, and see what will be changing at Design & Construction Week.

Table Of Contents Subscribe

Supply House Times Poll

Trade Associations

Are trade association memberships and participation beneficial to your company?
View Results Poll Archive

The Supply House Times Store

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Premier 125

Premier 125 button

The information SUPPLY HOUSE TIMES uses to rank the Premier 125 is the most accurate we can gather. It is primarily based on responses to a questionnaire we send to the wholesalers in our database, supplemented with information obtained from industry reports and estimates.

STAY CONNECTED

facebook Twitter Updated icon Youtube Updated icon    LinkedIn Updated icon