In 2008, the American Supply Association’s governing board and leadership embarked on an ambitious journey to create a long-term strategic plan that clearly defines the association’s purpose, mission and goals. The meeting resulted in a new process of strategic governance and laid the foundation for ASA’s transformation into an industry powerhouse.
Each year since then, the association’s leadership has evaluated past assumptions about the future and revised the plan to keep focused and working in unison on the short- and long-term goals that are critical to success for wholesaler-distributors and the PHCP-PVF supply chain.