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 It's Time to Renew Your
Supply House Times Subscription!
If you receive Supply House Times magazine each month, it's time for your annual renewal. If you're not currently receiving Supply House Times, sign up today! Click this link
to answer a few quick questions and receive your free subscription to Supply House Times. Note: regardless of when you last renewed or when you first started receiving your FREE subscription, you must confirm that you wish to continue.
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Where To Learn All About Corrosion
Some critics say that certain college courses corrode impressionable young minds. What would they say about a college devoted entirely to the subject of corrosion?
Corrosion College, based in Gilmer, TX, is a positive experience, however. It provides a hands-on short course examining solutions for the prevention of industrial corrosion through classroom and hands-on experience. Grants of 1.5 CEUs from either Purdue University or Kilgore College are available to participants upon successful completion.
Visit www.corrosioncollege.com for complete information. |
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Cartright Honored By IPD
Gary Cartright (left in photo), president of Houston's Piping & Equipment, Inc., was given this year's Award of Excellence by the Industrial Piping Division of ASA, in recognition of a long history of meritorious service to the PVF industy. The award was presented at the IPD Breakfast held in conjunction with last week's ASA Convention in Washington. IPD Vice Chairman Guy Mersereau (right) made the presentation.
Maneely Makes Deal With Anvil, Others May Be Brewing
Anvil International and
John Maneely Co. (JMC) have entered into a definitive purchase and sale agreement for Anvil to sell certain of the assets of Picoma, its electrical fittings business, to JMC. Under the agreement, JMC will transfer certain of the assets of Seminole Tubular Products, its plumbing fittings business. The financial terms of the agreement were not disclosed. Separately,
Metal Center News has reported that JMC is interested in acquiring Barzel Industries, a diversified steel manufacturer that filed for Chapter 11 last month. Maneely also was said to have started talks about possibly acquiring Canada's Lakeside Steel, which itself was looking to acquire Barzel.
Atlas Tube To Shut Down Chicago Mill For Upgrade
Atlas Tube Chicago
announced that it will be shutting down its Chicago McKay mill (9" thru 20" pipe sizes) from Nov. 23 thru Jan. 1, 2010 for installation of a new milling cutoff. This new cutoff will allow for a no burr, clean milling end finish on each size the McKay produces. Chicago will produce floor stock in popular items prior to the shutdown and its Harrow, Ontario, facility will be increasing capacity on most of these sizes during the upgrade.
EISI Branch Manager McDaris Passes Away
 Robin Dale McDaris, 49, passed away at his home in Greenville, SC on October 8, 2009, following a three-month battle with brain cancer. McDaris was the Anderson branch manager for
Eastern Industrial Supplies. He had worked for Eastern for 15 years. Kip Miller, president and CEO, notes, "Dale was one of the warmest and friendliest people I have ever known. I was blessed to have known him."
PE Pipe Said To Last A Century For Municipal Water
The Plastics Pipe Institute announced an ongoing study by
Jana Laboratories confirms 100+ year life expectancy for pipe made from polyethylene (PE) when used in municipal potable water systems. More information and links to the interim report can be found on the PPI's website,
www.plasticpipe.org.
NetPlus Alliance Announces New Incentives
NetPlus Alliance, a buying group for MRO distributors, is set to roll out a new incentive program called GAIN 2010. GAIN 2010 will reward member distributors with cash bonuses for taking on a new product line or by converting existing business, through one of NetPlus Alliance's 130 product suppliers.
For program details visit www.netplusalliance.com/gain. |
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| AEC Store Corner
Leader's Guide:
Essentials of Profitable Warehouse Operations (CD-ROM) $189.00
Follow this link to purchase this item. Call Stephanie at 248-244-1275 to order by phone!
Visit AECstore.com to view all of our products for Plumbing and PVF Pros. |
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Tech Tip #33 by Gregg Marshall
To help you make the most of the Digital Age.
How To Send A Bunch Of Emails
Be a spammer; make lots of money using the Internet! There is some truth to that claim.
I've got a feeling that a lot of business people view email marketing as nothing but being a spammer.
Let's get the issue of spam out of the picture. Spam is the sending of unsolicited commercial emails, generally to people you don't know. It works because if you send out enough (millions of emails are very common), a very small percentage will get an order. But more likely your efforts will get your emails blocked.
There is a different kind of email marketing, one that I can recommend every business use. Permission-based email to a list of people who know you (and likely trust you). In fact, this newsletter is a prime example of permission-based email.
Your email marketing might be a notice of a sales promotion. Or it might be a newsletter with useful content. Or it might be a quick note with a link to a relevant article online.
The key to successful email marketing is 1) permission, 2) relevance, leading to 3) trust. Satisfy all three, your emails not only won't be blocked, they'll be opened.
You should be getting an email address from every customer or lead you come in contact with! Put a stack of sign-up cards on your pickup counter. Include an offer on your website. Ask for the address on the phone. But get that address! And then use it wisely.
Don't send an email to a group of people by copying their email addresses into the To: field of your email client. They may not want their email addresses shared. And using the Bcc: field can get your email blocked.
Once you have more than a few email addresses, you need to use a "real" email blaster that is designed for sending messages.
I use a PC application for my email blasting called GroupMail (http://www.infacta.com). It is cost effective, reliable, and has a lot of features I use. It can format HTML and create text-only alternatives automatically. I use its scheduling feature to set up emails to be sent weekly at the same time for a couple of months. That way I don't need remember to send my weekly newsletter.
It also can manage LARGE lists and handle unsubscribe requests automatically. I also use its exclusion list feature to make sure no email I send goes to someone who has asked to stop receiving emails.
If you'd prefer a web based alternative that doesn't require any set up, I suggest the Emma email service (http://www.myemma.com/). I found Emma to be feature rich and very cost effective for most small business needs.
You can use email to build your business, what's stopping you?
Gregg Marshall, CPMR, CSP, is president of Rep Connection Inc. He can be reached by e-mail at gmarshall@repconnection.com, or visit his LinkedIn profile at
http://www.linkedin.com/in/greggmarshall. |
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What's The Industry Buzzing About?
One way to tell is to visit the website of Supply House Times
. If you scroll to the bottom of the lead page, you will find lists of the "Most E-Mailed" and "Most Popular Articles" (as measured by visitations). This gives a pretty good feel for what industry citizens regard as important.
For example, as of Tuesday, October 20, these were some of the "Most E-mailed" articles from the Supply House Times website.
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BNP Media
2401 W. Big Beaver Road, Ste. 700
Troy, Michigan, 48084-3333
U.S.A. |
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Contact The Editor
PVF e-News is a twice-monthly newsletter edited by Supply House Times Editor Jim Olsztynski. Contact him with any requests, complaints, compliments or information you think worth reporting in this e-newsletter.
1050 IL Rte. 83, Suite 200
Bensenville, IL 60106
630/694-4006
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