The stage is set for U.S. manufacturers to regain some
lost clout.
A frenetic pace of growth has led to inflation, labor
shortages and upward wage pressure in developing countries of Asia that
diminish their attraction as outsourcing destinations. A recent survey by the
American Chamber of Commerce Shanghai and Booz Allen Hamilton, “China
Manufacturing Competitiveness 2007-2008,” found that 17% of companies surveyed
have plans to move manufacturing from China to other countries due to rising
labor costs. India is not considered a good alternative because of
infrastructure and labor force issues. Vietnam looks better, but …
An article in the April 2, 2008 Wall Street Journal reported
21,000 Vietnamese workers going on strike against a Taiwanese-owned factory,
seeking higher wages and better working conditions as that country battles inflation
running around 19%. In any case, Vietnam’s 85 million population is about 6% of
China’s, so they can handle only so much of the out-outsourcing.
Asia’s labor bargains lose still more luster when you factor in the shrinking
U.S. dollar. Speaking of which: Earlier this year my family hosted a relative
from Poland who was visiting the U.S. for the first time. We were knocked for a
loop by the fact that he wanted to spend time shopping for clothes to bring
back to his wife and children because they were so much cheaper here. What a
turnaround from the ultra-cheap vacation I enjoyed when visiting Poland earlier
in this decade — before the Poles joined the E.U. and adopted its
currency.
It’s both good and bad news that this proud American caught a dose of Third
World humility. Bad, because it’s unsettling to see the almighty dollar fall so
far so fast. Good, because it sets the stage for a comeback. The weak dollar
guarantees more exports and domestic competitiveness, which boosts our economy,
which over time should reinvigorate our currency.
Global inflationary pressures will lead to higher costs in the U.S. as well as
everywhere else, but it’s the labor cost differential that is the main selling
point for Asian outsourcing, and our production costs are unlikely to spiral upward
as fast here as there. Almost everything else associated with industrial
production — logistics, liability, scheduling, laws, communications, human
relations and various extraneous expenses — are at a deficit when products get
made in distant foreign lands. It takes a huge labor cost differential to make
up for all the disadvantages, and so far that’s been the case. Inflation or
not, Chinese factory workers still earn less than a tenth of their North
American counterparts, and the Vietnamese lag even farther behind.
The gaps are narrowing, however. Even before the global outsourcing craze, U.S.
factory workers were losing jobs and seeing wages lag due to automation. As
Asian labor costs rise, U.S. factory workers may become slightly more
competitive, but the real boost will be to U.S. manufacturing robotics. In
1942, 25 million people in this country worked in manufacturing. Today the
number is around 13 million. Yet, about half the people produce three times the
output of the 1942 workforce. Despite all the blather about America’s decline
as an industrial power, we still are the global leader by far in manufacturing
output, due to modern machinery.
Chinese and Vietnamese manufacturers may give way to even cheaper labor sources
that turn up in underdeveloped Third World nations like Bangladesh, or perhaps
Cuba if our Caribbean neighbor ever unshackles from its dysfunctional socialist
utopia. Yet the most decrepit countries around the globe lack the
infrastructure to take advantage of their human resources and suffer from
either political instability or all- too-stable lunatic regimes.
These trends make it arguable that the global sourcing craze may have peaked
for U.S. manufacturers and distributors. This could spell trouble for many
private labels. A few may survive because they have achieved some brand
recognition in their markets, but most have been marketed primarily as
competitive-grade products. It will be hard to maintain that status while still
providing the kind of margins that make it attractive for distributors to go
through all the hassles of bringing them in from afar.
Some interesting times lay ahead for our industry’s traditional channel of
distribution. U.S. manufacturers may be about to regain some of the clout they
have lost over the last couple of decades.