Carolyn Peters, national sales and marketing
manager at Masco Design Solutions, offers the following suggestions for
refreshing your showroom design:
Update the showroom with new colors from the 2007 color palette (not
green and burgundy).
Integrate technology that has purpose.
Develop an ever-changing new product area to highlight the latest
products.
Add accessory products such as pendant lighting, small appliances
and decorative hardware to help sell major product lines.
Retire old product from the showroom — remember that less is
more.
The showroom pictured, Dahl Wholesale Plumbing & Heating/Hajoca Corp.,
Loveland, CO, exemplifies many of these ideas, Peters said.